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Research papers

Audience accumulation and advertising exposure in magazines

This paper outlines an approach to modeling advertising exposure in magazines over specific periods of time, providing important insights to aid advertisers and media planners in developing more productive magazine plans. Key elements of the model...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Author: Lawrence J.K. Goldstein
June 19, 2003
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Citation

Goldstein, L. . (2003a, June 19). Audience accumulation and advertising exposure in magazines . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/audience-accumulation-and-advertising-exposure-in-magazines-